Dos Equis Ambar is the perfect pairing with any Mexican meal. That is why we conceptualized and crafted a kit to enjoy Ambar with food at home. The idea behind the design was to illustrate custom tiles in the style of Mexican hand painted tiles, and from that evolved this kit which includes recipe cards, tile coasters, glassware, an enamel pin, and re-usable shopping bags for all your fresh ingredients to create your Mexican meal to pair with Ambar.

The Ambar specific point of sale was the design inspiration for the kit, with the custom illustrated tile and social occasion to tie it all together. The sweeps then drove consumers to enter for their chance to win the kit.

Illustrations/KV Design/Kit concepting and Photography: Valentina Stefanidis, Senior Art Director

Senior Copywriter: Allison Babin